Hah! Can you guess?
The correct answer is the volume of free, quality photography available to everyone to brighten up their PowerPoint presentations.
We had some great ones at the conference. I didn't have a good enough camera with me to capture them in their true majesty, but here's a grimy shot of Roo Reynolds from IBM (more on him later) in front of one of his slides.
We haven't even begun to take advantage of the wealth of photography available to us through Creative Commons licences yet. But that's another story.
Two examples of why publishers need to own their audience relationships
-
When other businesses get between us and our readers, we become vulnerable
to their decisions.
1 comment:
Hehe. Great point! The one you see in that particular shot was taken by Darren, a friend and colleague, and is one I use a lot. :-)
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