Thursday, 20 December 2007

Paper Weight: incentivising online UGC with print

The very impressive, professional-looking image on the front cover of the latest edition of Flight International magazine is User Generated Content.
Flight's community site - has been running a photo competition. The main incentive was that the winner got their photo published on the cover of Flight International - the weekly industry magazine.

It's a neat way of exploiting what is normally an obstacle for us - the perceived greater prestige of print over online. Printed magazines you can hold, carry, show and frame. Online can't hold a candle in this respect.

In this case it's a matter of us saying "OK - press has great prestige so that can be your reward."

Stunning photos, too. Check out the entries in each of the categories:

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