Thanks to my colleague Sophy Ashworth for reminding me to mention the BBC's home page personalisation (beta).
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It's a kind of NetVibes, iGoogle kind of thing and it's a brave effort, but not brave enough to let you get rid of the stuff that they want to push at you (the big Christmas pudding in the above shot) so you could probably get more personalised screen real estate by taking what you want from RSS and putting it onto your own personalised iGoogle page or whatever.
Having said that I got distracted by the tantalising Dr Who game and that was the end of my exploration of the home page. So I guess they know what they're doing. Engagement. It's seduction really.
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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