Friday, 7 December 2007

Social media and organisations

I was drooling at the mouth at Online Information 2007 to hear about IBM's intranet.

Rather than merely being a directory, it's like a social networking space where you can tag you colleagues with things that they know about or characterise them. I noticed that Roo Reynolds was tagged with "nice-guys-who-finish-first" but this seems to me to be an intensely practical way of organising the organisation around the individual and enabling them to organise themselves around their internal networks. It's mashed up with maps and has social graphs and stuff. Very cool.

Also, any employee at IBM can have an internal or external blog if they want one. They just have to follow the rules, that's all.

No comments: