Doritos are running a user generated content video competition in the UK. They've done it in the US before with some fantastic results, but as far as I'm aware, this is the first time in the UK so it will be interesting to see the up-take and the results.
Create a Doritos ad, upload it to the site and you could win £20,000 and have it shown on TV.
More details on their deeply annoying Flash website.
Audience Strategy: further reading
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Some links, mainly for my Audience Strategy students - but of possible
interest to others.
1 comment:
What type of animation did they Use to create the final advert?
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