I always feel a bit foolish blogging about a blog about a blog, but I recommend Andy Dickinson's post about some peeved Guardian journalists whose community interaction received a robust reaction. You can just imagine them crying "but I'm a journalist!" when they were encouraged to participate in social media and then again when they were disagreed with.
It's tough: journalists didn't become journalists to do this kind of thing because journalism has moved on and (many) journalists haven't. You can understand their horror.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
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