I'm always last to find these things, aren't I? Really useful post from Robin Hamman about how editors and journalists can create content out of the work process.
It has always struck me as a blogging approach which should be easy to sell in to traditional editors and journalists (or at least since the process of traditional editors and journalists no ceased to involve half a day in the pub).
While a glimpse behind the scenes of a B2B magazine might not have quite the same glamour as that of the BBC, I think the (apparent) transparency and honesty is rather engaging.
The editor of Farmers Weekly, Jane King now has a blog in the heart of the magazine's online community in which she introduces "behind the scenes" news such as changes in personnel or why certain decisions have been taken. I think it's a great idea.
Anyway, as Robin is following up a previous post, I hope he won't mind me quoting his ideas and examples from that:
- make your RSS subscriptions publicly visible (example: BBC Manchester Blog)
- use del.icio.us or another social bookmarking service to store and share links to your background research (example: Jemima Kiss / Guardian PDA Newsbucket)
- share your rough notes, meeting minutes and preliminary results as soon as you can (example: iPM)
- post photos, audio and video as and of your work (example: Reuters Mobile Reporting Kit
- don't just reply privately to emails and comments, quote from them and respond publicly (example: BBC Internet Blog)
- spread your content around automatically using the import feature of the different blogging and social media services you use
- use your downtime to microblog, giving audiences a sense of immediacy (example: twitter feed for the BBC Rugby World Cup Blog)
- blog site statistics (ranging from user numbers to social network friends - I'll probably use TechPresident as my example)
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