Tuesday, 18 March 2008

Building brand and reputation

My intrapreneurial colleague Martin Couzins ran an in-house seminar this morning. It was a combined digital journalism/career development programme in which he entreated people to embrace the digital age for the sake of their own careers if nothing else. Very brave to stand up and do that.

I was touched that he employed the Digital Journalism Manifesto evolving through comments on this blog post of mine.

But I digress. The point of this post is to draw attention to this short video he showed in which he interviews Kevin May, editor of Travolution.

Kevin has built this e-travel brand - and his own reputation in the field - quickly and effectively and in this video he talks about the importance of getting involved in other people's online discussions.

1 comment:

Anonymous said...

I've never been called intrapreneurial!

It's interesting to see Kev at work - he a has a great understanding of how to use different channels. His latest venture - a podcast - had 500 downloads in week 1. he spent time listening to other podcasts to see what did and din't work, bought the kit and did the business. Martin