Much excitement in various blogs and newspapers about the fact that Music Week is going to publish a new music chart based on Last.fm user's aggregated listening behaviours - the wisdom of crowds! Previously, of course, music charts only focused on ummm people's aggregated buying behaviours - the wisdom of crowds!
I know it's not the same, and I utterly welcome it - not that I've bought a "record" since Bacharach and David fell out.
But the fundamental difference isn't that it's user generated - it's that it's based on - presumably - the limitless music store.
We will ignore the US propensity for basing charts on radio airplay. What's that all about?
Audience Strategy: further reading
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Some links, mainly for my Audience Strategy students - but of possible
interest to others.
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