Interesting blog post by Joel Achenbach at The Washington Post called "I Really Need You to Read This Article, Okay?".
The idea that the ability to measure the popularity of online news stories is as much a curse as a blessing is not new, but this is as very well expressed a summary as one could wish for really. Charmingly written, too.
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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