Wednesday, 22 August 2007

New video ads

Thanks to my colleague Dan Blank in the US for his summary of Google's reinvention of video advertising.

We're hoping to up our video game in a big way, but monetising video with pre-roll ads really sucks from a user experience point of view.

In fact, I find that 15 seconds of a pre-roll advert is more than enough time to ask myself "On second thoughts, am I really that bothered about watching this video?" and answer myself "No".

Google's idea seems much more palatable and I hope it catches on elsewhere. Take note Brightcove, Roo et al

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