Thanks to my colleague Dan Blank in the US for his summary of Google's reinvention of video advertising.
We're hoping to up our video game in a big way, but monetising video with pre-roll ads really sucks from a user experience point of view.
In fact, I find that 15 seconds of a pre-roll advert is more than enough time to ask myself "On second thoughts, am I really that bothered about watching this video?" and answer myself "No".
Google's idea seems much more palatable and I hope it catches on elsewhere. Take note Brightcove, Roo et al
Shrimp Jesus and other unexpected results of the AI boom
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AI is at once more ubiquitous and less useful than people think. Navigating
the coming flood of generated content is going to be a challenge.
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