While taking a gander at the European Journalism Centre's Video for Newspaper Journalists course, I came across this report from the recent DNA 2008 event.
It's interesting for the detail of an ideal schedule for how the Daily Telegraph would handle breaking news:
The Daily Telegraph is considered a front-runner when it comes to the implementation of video on the web. Edward Roussel, a digital editor for the Telegraph Media Group, outlined several strategies his company has implemented to best benefit from the digital storm.
The Telegraph encourages video by holding editors accountable for the corresponding section of the website – even compensating editors financially for jobs well done.
For each breaking story, a “story owner” is assigned. It is this person’s job to plan, commission and monitor each story across all platforms.
Roussel said his vision of a successful website is one which has it all. He displayed an ideal schedule for how the Telegraph would successfully handle breaking news:
* 11:15: Send out alerts via SMS/e-mail/desktop widgets
* 11:25: Have 150 words online, begin soliciting readers’ help
* 12:15: Update story, add images and audio
* 13:15: Add analysis, topic page
* 15:15: Have multiple angles, analysis, opinion (from readers), multi-media (picture galleries, video, graphics)
“In four hours you want to feel you’ve covered multiple angles of the story,” Roussel said.
No comments:
Post a Comment