Are you still in doubt about the magic of video? My thanks to colleague Nicholas Coombes for drawing my attention to this fantastic video on YouTube which attempts to get to the essence of just how engaging online video can be.
I've ordered an immediate outsourcing of all our in-house video production to Fred and Sharon.
Serious lesson: you can never be over-dressed for video.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
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