Are you still in doubt about the magic of video? My thanks to colleague Nicholas Coombes for drawing my attention to this fantastic video on YouTube which attempts to get to the essence of just how engaging online video can be.
I've ordered an immediate outsourcing of all our in-house video production to Fred and Sharon.
Serious lesson: you can never be over-dressed for video.
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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