Doritos are running a user generated content video competition in the UK. They've done it in the US before with some fantastic results, but as far as I'm aware, this is the first time in the UK so it will be interesting to see the up-take and the results.
Create a Doritos ad, upload it to the site and you could win £20,000 and have it shown on TV.
More details on their deeply annoying Flash website.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
1 comment:
What type of animation did they Use to create the final advert?
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