I always feel a bit foolish blogging about a blog about a blog, but I recommend Andy Dickinson's post about some peeved Guardian journalists whose community interaction received a robust reaction. You can just imagine them crying "but I'm a journalist!" when they were encouraged to participate in social media and then again when they were disagreed with.
It's tough: journalists didn't become journalists to do this kind of thing because journalism has moved on and (many) journalists haven't. You can understand their horror.
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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