Measuring Engagement (101)

Ah well, time to bit the bullet, I think. I've been looking around for ideas on how to measure audience engagement and I've found this post by Ronald Patiro.

Lots of great ideas such as:

• Visitor Engagement Index = (Visits) / (Visitors)
• Take Rate = (# of Visits Taking Part in Desired Activity) / (Visits)
• Repeat Visitor Share = (Repeat Visitors) / (Visitors)
• Heavy User Share = (# of Visits with X or More Pages Viewed) / (Visits)
• Committed Visitor Share = (# of Visits Lasting Longer Than X Minutes) / (Visits)
• Committed Visitor Index = (# of Page Views in Visits Lasting Longer Than X Minutes) / (# of Visits Lasting Longer Than X Minutes)
• Committed Visitor Volume = (# of Page Views in Visits Lasting Longer Than X Minutes) / (Page Views)
• Bounce Rate = (# of One Page Visits) / (Visits)
• Scanning Visitor Share = (# of One Minute Visits) / (Visits)
• Scanning Visitor Index = (# of Page Views in One Minute Visits) / (# of One Minute Visits)
• Scanning Visitor Volume = (# of Page Views in One Minute Visits) / (Page Views)
• Average Order Amount = (Total Sales) / (Total Orders)
• Sales Per Visit = (Total Sales) /(Visits)
• Repeat Order Rate = (# of Orders From Existing Customers) / (Total Orders)
• Order Acquisition Ratio = (Marketing Expense/Number of Orders) / (Marketing Expense/Visits)
• Conversion Rate = (Number of Sales) / (Visitors)
• Page Views per Visitor = (# of Page Views) / (Visitors)
• Average Time on Site

Wish me luck.