Farmers Weekly has been inspired by the Liverpool Daily post's recent live blog experiment.
They are using Cover It Live to micro-blog their way through the afternoon.
I was most interested to read that one of the team has chocolates on his desk so I'm just popping down to see them and give them some encouragement. No other reason.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
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