Tuesday, 13 May 2008

"here is life after print — in fact, a better life after print"

A fascinating - and heartening - article in the New York Times about US technology publisher IDG.

The journey beyond print is uncertain and perilous, but the experience of I.D.G., the world’s largest publisher of technology newspapers and magazines, suggests that it can be done. A privately held company, whose magazines include Computerworld, InfoWorld, PC World, Macworld and CIO, it appears to have made a profitable migration to the Internet, with revenue from online ads now surpassing print revenue.
Last year they switched off one of their print editions to create an online-only title:

The biggest single step in the company’s online shift came on April 2, 2007, when the last print edition of InfoWorld appeared and it became a Web-only publication. InfoWorld, a weekly, started out as Intelligent Machines Journal in 1978; I.D.G. bought it a year later, and it has long been one of the company’s flagship magazines.

There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web audience was growing and its business improved. Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.

The founder and chairman of I.D.G. says: “The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print,”

Worth reading the article in full.

1 comment:

JD said...

I'm not surprised that an information technology title can survive and prosper as a web-only publication.

But I'm not sure whether publications in other fields would necessarily enjoy a similar level of success – yet...