Tuesday, 20 May 2008

Measuring Engagement (101)

Ah well, time to bit the bullet, I think. I've been looking around for ideas on how to measure audience engagement and I've found this post by Ronald Patiro.

Lots of great ideas such as:

  • Visitor Engagement Index = (Visits) / (Visitors)
  • Take Rate = (# of Visits Taking Part in Desired Activity) / (Visits)
  • Repeat Visitor Share = (Repeat Visitors) / (Visitors)
  • Heavy User Share = (# of Visits with X or More Pages Viewed) / (Visits)
  • Committed Visitor Share = (# of Visits Lasting Longer Than X Minutes) / (Visits)
  • Committed Visitor Index = (# of Page Views in Visits Lasting Longer Than X Minutes) / (# of Visits Lasting Longer Than X Minutes)
  • Committed Visitor Volume = (# of Page Views in Visits Lasting Longer Than X Minutes) / (Page Views)
  • Bounce Rate = (# of One Page Visits) / (Visits)
  • Scanning Visitor Share = (# of One Minute Visits) / (Visits)
  • Scanning Visitor Index = (# of Page Views in One Minute Visits) / (# of One Minute Visits)
  • Scanning Visitor Volume = (# of Page Views in One Minute Visits) / (Page Views)
  • Average Order Amount = (Total Sales) / (Total Orders)
  • Sales Per Visit = (Total Sales) /(Visits)
  • Repeat Order Rate = (# of Orders From Existing Customers) / (Total Orders)
  • Order Acquisition Ratio = (Marketing Expense/Number of Orders) / (Marketing Expense/Visits)
  • Conversion Rate = (Number of Sales) / (Visitors)
  • Page Views per Visitor = (# of Page Views) / (Visitors)
  • Average Time on Site
Wish me luck.

1 comment:

Pagealizer said...
This comment has been removed by a blog administrator.