There's a really useful document on Marketing Sherpa called Marketing Wisdom.
In it, "101 [good number!] marketers and agencies share real-life stories and lessons learned."
It contains e-marketing tips based on marketers' experiences such as "short email subject lines achieve better open rates than long ones".
Useful anyway, but the $127 price tag on the front of the document also got me thinking.
Acutally, it's not $127 , it's free to download, but it reminds me what a great source of material UGC is and how people love to see themselves in print.
Print (I reluctantly concede) confers prestige and people love to be in it.
To be featured in a real live book on sale to the world is also alluring. And now that self-published book printing can be achieved cheaply and easily through sites such as lulu, wouldn't it be easy to package and sell UGC collections (with the full permission of the users, of course) - tips, anecdotes, photographs, recipes.
If it flies, it flies. If it doesn't, nothing much lost.
I'm thinking, I'm thinking...
Oh, and you can download Marketing Wisdom here.
One year until TikTok is banned in the USA
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The US Senate votes to force Bytedance to sell TikTok — or see it banned in
the US. Social media is the new geopolitical battleground.
1 comment:
JPG magazine blazed the way on this - it's a regular printed collection of UGC photography.
Very popular, too.
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