Wednesday, 17 October 2007

Why journalists make ideal online community leaders. Maybe.

Interesting article on Online Journalism Review with the tantalising title: !Why journalists make ideal online community leaders".

Now, I kind of know where they are coming from, but the main arguments:

Journalists know how to ask relevant questions
Journalists anticipate the effect of their words
Journalists know how to find the lead
Journalists know how to promote

are a bit on the lame side really.

If the aim is to give journalists the confidence to engage with communities online, then fine but if I were recruiting, I'm not sure I'd call journalists "ideal online community leaders".

Some are of course. We have an excellent community editor who was previously a journalist, but as a recruiter, a journalist wouldn't be my starting point.

If I were going to be controversial, I might come up with an article called journalists make terrible online community leaders and my points would be:
Journalists like to decide what's important
Journalists despise user generated content
Journalists don't want to be community leaders

Not all of them of course. Just some.

The original article is here.

Oh, and as a PS, I think there's one thing I would add to the list:
Journalists are familiar with media law.

UPDATE and a PPS: Thanks to my colleague.Adam for spotting this excellent rebuttal (where do people find the time?)

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