Interesting blog post by Joel Achenbach at The Washington Post called "I Really Need You to Read This Article, Okay?".
The idea that the ability to measure the popularity of online news stories is as much a curse as a blessing is not new, but this is as very well expressed a summary as one could wish for really. Charmingly written, too.
Journalism’s return to community is necessary – but risky
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“Community” and ”Audience” are not synonyms. If you want to turn the latter
into the former, there are some key skills you need.
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