New video ads

Thanks to my colleague Dan Blank in the US for his summary of Google's reinvention of video advertising.

We're hoping to up our video game in a big way, but monetising video with pre-roll ads really sucks from a user experience point of view.


In fact, I find that 15 seconds of a pre-roll advert is more than enough time to ask myself "On second thoughts, am I really that bothered about watching this video?" and answer myself "No".

Google's idea seems much more palatable and I hope it catches on elsewhere. Take note Brightcove, Roo et al