Virtual Worlds - Roo Reynolds

Here's one of Roo's previous presentations. A great 101 on virtual worlds.

From: rooreynolds, 2 weeks ago

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When worlds collide: Second Life and virtual worlds

By an astonishing co-incidence I had two Virtual World encounters this week, although both were in the real world. On Wednesday I snuck into the back row of the Computer Weekly 500 Club debate "Second Life or First Life" at Claridges. The following morning I was at Online Information 2007 to hear IBM "Metaverse Evangelist" Roo Reynolds, umm, evangelise on the same topic.

CW500

The CW event was set up as a debate for its audience of top IT directors: is Second Life a flash in the pan or should businesses be getting in there? Are virtual worlds the new Internet revolution or the new CB radio?

It's off the record so no names, but...

Speaker X spoke against businesses troubling themselves. His points included:

Accessibility: Second Life requires hardware of a specification beyond that of most corporate machines
Reliability: SL is "dramatically unreliable", he said, pointing to stats that reveal that one quarter of all sessions crash before they complete.
Architecture: One square can only hold 40 avatars so it is not scalable.

The track record of corporations going into Second Life has not been good, he said.

Dell went into Second Life but who in their right minds would buy a PC in Second Life, he wondered? American Apparel got a lot of publicity for going in to SL but then gave up.

Speaker Y argued that virtual worlds will meld at some point. A lot of people are exploring virtual worlds and although no killer app or tool has emerged yet, it's too early days. "You have to follow your clients," she said.

Chair Dr John Riley said he felt virtual worlds were on the verge of becoming something really big and exciting and it reminded him of the early days of the Internet when attitudes were much the same. He urged the room to watch China's Virtual Economy District.

Online Information 2007

So one company that is serious about virtual worlds is IBM whose "Metaverse Evangelist" is Roo Reynolds.

The alliterative Roo (who I note is - like me - an Andrew. I may change mine to Roo, too. You couldn't get angry with a boy called Roo, could you?) spends his days extolling the virtues of metaverses within IBM and beyond.

He describes World of Warcraft as "the new golf": a place with many rules and strange clothes where people build relationships. (Incidentally, IBM has published a study regarding leadership and online games.)

Why get involved in virtual worlds? Roo says there is something about "the power of presence" which makes them more engaging than merely, say, watching a video. He cited the example of the CEO of IBM speaking at a conference in Beijing and simultaneously in Second Life (but presumably only to 39 other people unless he was standing on the intersection of four squares).

Second Life is not the only virtual world, of course.

IBM is playing with QWAQ a lot at the moment:

Qwaq's virtual space solutions increase the productivity of distributed teams. Designed for the enterprise, Qwaq Forums is a virtual workspace application that delivers immediate benefits by bringing users and critical resources together in virtual spaces. Easy to set up, highly interactive, persistent, and secure, Qwaq Forums enables users to work, to collaborate with others, and to identify and solve problems in ways that weren’t possible before.

And Forterra's Olive is a virtual training system which can be used to train in situations which are too risky for real life (e.g. medical, road traffic accidents).

Forterra's software and services enable organizations to train, plan, rehearse, and collaborate in ways previously considered impossible or impractical. Using the OLIVE™ (On-Line Interactive Virtual Environment) Platform and industry standard PC hardware, customers can rapidly generate realistic, collaborative, 3D Internet solutions that easily scale from single user applications to large scale simulated environments supporting many thousands of concurrent users.

IBM also has an internal virtual world based on Garage Games' Torque platform.

Roo warned businesses not to treat people in SL as eyeballs. You have to be more engaging. He cited the instance of Starwood hotels which created a prototype of a new hotel in Second Life to get feedback from visitors there. Changes were incorporated as a result of the feedback.

Roo's presentations are available here.

Second Life - an entrepreneur's environment

Virtual worlds such as Second Life are interesting, but the success stories of companies creating something very valuable in it are few and far between.

It's commendably frank of Philip Rosedale, founder and CEO of Second Life parent Linden Lab, to say that SL "is just barely getting off the ground. It just barely works". Presumably he didn't quite mean it like that.
This article quotes Rosen as saying that:

Thanks to processor advances by Intel (INTC) and Nvidia (NVDA), and more powerful computers running operating systems like Microsoft's (MSFT) Windows Vista, more people will soon have access to Second Life.

which is most remarkable for giving a positive slant to Vista. How often do you hear that?

While speaking to an audience at the AlwaysOn technology conference at Stanford University, he walked his Second Life avatar around a Second Life store that he said makes between $2,000 and $5,000 to per month.

Rosedale compared it to the early days of eBay, where stay-at-home moms could set up shop and make money. "That’s the same thing that happened on the Internet in 1996," he said. "This is exactly the same phenomenon, but it’s being done in 3D."

I have to confess that I don't really "get" Second Life and one reason for this is that every time I try and register it tells me that it is unable to register me at this time (but only after I've invested time trying to do so.

Anyway, I suppose we just have to wait and see on this one.