DT does video

The Daily Telegraph has launched a video service on its website. They seem to be using Brightcove's service and the content is provided by ITN.

The site is quite imaginative and stylish IMHO. Because it's not generated by their journalists they sometimes feel the need to have the talking head of a hack appear at the end of the video to give you their considered slant, but this often feels redundant.

I suppose they feel they have to "add DT value" otherwise people might just go to the ITN site instead but I have to say that so far I haven't been struck by any fantastic new insights as a result of listening to the DT's conclusions. Indeed, these may come to seem rather counter-productive and I wouldn't be surprised if they dropped it quietly.

The videos are supposed to be embeddable. Indeed they are. Here's one below although I can't predict with any certainty what the story will be as my colleague Adam Tinworth explains.



Anyway, I like what the DT is doing in pushing things ahead with its web offerings. Brave stuff.