Utterly absorbing account of how one man's curiosity about mysterious lawn signs advertising dating services led him to appreciate the brilliance of a $45 Million Internet business.
Essential reading for journalists who need to know how to prise information about the Internet out of the Internet.
It just goes to show that in the digital age a set of pictures paints several thousand words.
Farmers Weekly Interactive was sent some pictures (of which this is one) of an extraordinary landslide occurrence in Cheshire:
All the pictures are available in a slideshow on the site and the story is admirably succinct in deference to the majesty of the pictures:
Tractor Driver James Fletcher who works for Chester-based contractor Mike Harley, had a lucky esacpe when the field he was ploughing gave way beneath him. He was on the final run of a sloping field near Alvaney, Widnes, when the bank he was on collapsed, sending an estimated 15,000 tonnes of soil sliding down the slope.
Mr Fletcher's tractor and plough was carried a quarter of a mile, through 360 degrees, crossing two fields and ended up being half buried in soil. Amazingly, the tractor started again once dug out, but had to be taken away on a low-loader.
Goodness. Isn't it hard enough coping with print advertising decline without Google muscling in on the action? The Internet is abuzz with news that Google has filed a patent regarding DIY magazine publishing.
There's a good summary over at Techcrunch of what appears to be a system which will allow users to create customised, printed magazines from Internet content (not sure WHAT content. IPR and all that - do publishers of the content get a cut?).
Crucially the magazines would also include print ads customised to suit the interests of the reader.
For more details (and some visuals) see this interesting post at huomah.com
