I'm always on the lookout for ways of rewarding users by recognising their content in some way. Our community sites make a point of highlighting the most interesting photos, blog posts, forums etc.
Turns out we are missing a trick by not doing the same thing with comments and apparently it's called "hoisting comments". Like it.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
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