Paper Weight: incentivising online UGC with print

The very impressive, professional-looking image on the front cover of the latest edition of Flight International magazine is User Generated Content.
Flight's community site - airspace.aero has been running a photo competition. The main incentive was that the winner got their photo published on the cover of Flight International - the weekly industry magazine.

It's a neat way of exploiting what is normally an obstacle for us - the perceived greater prestige of print over online. Printed magazines you can hold, carry, show and frame. Online can't hold a candle in this respect.

In this case it's a matter of us saying "OK - press has great prestige so that can be your reward."

Stunning photos, too. Check out the entries in each of the categories:

• The Need for Speed -from the fast to the furious, speed is of the essence here
  
• Power and Glory - extreme thrust and grand ambition realised
• Technology in Action - ground-breaking technological achievements that form aviation as
  we know it
• Frontiers - breaking the boundaries of exploration and innovation
• Veterans -from classic warbirds to restorations and beyond
• Aviation and the Environment - how aviation can shape the world around it