The Periodic Table of Videos

I LOVE this.

The University of Nottingham (no, stick with me) has created a video on each of the elements in the Periodic Table (I suppose technically that's poor English as there aren't any out of it).

Anyhoo. I love it because:

• It's fun
• It's addictive
• It's interesting
  
• It has a natural scope (all of the elements)
• It is not news - it is information and hence will not age so rapidly.
• It has its own site and its own YouTube channel to maximise exposure
  
• The YouTube channel uses playlists in an intelligent way (e.g. Group XIII Elements)
  

If all of our markets could come up with a similarly "encyclopaedic" idea we would be laughing.

In the meantime: Here is the most watched video: Sodium.