From The Onion, of course.
Navigating the shifting sands of audience strategy
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A round-up of stories to inform your work - and a pledge to stay reverse
centaur-free. Really.
I'm Andrew Rogers. I'm trying to help my organisation move from old media to new media. My obsession is engagement. Is this 101 in the sense of "for beginners" or "Room 101"? Jury still out.
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