There's no stopping the folks at Farmers Weekly now they've discovered CoverItLive.
Last night they conducted a "live surgery" with their very own antediluvian agrilebrity agony aunt, Farmer Frank.
Highly successful, by all accounts, with more people pitching in with questions than the poor old boy could cope with.
An imaginative use of the chogging software by the Farmers Weekly team. Brilliant.
You can replay the Q&A here.
Three glimpses into the future of journalism
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Three stories worth your time, in the shifting sands of modern publishing
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