There's no stopping the folks at Farmers Weekly now they've discovered CoverItLive.
Last night they conducted a "live surgery" with their very own antediluvian agrilebrity agony aunt, Farmer Frank.
Highly successful, by all accounts, with more people pitching in with questions than the poor old boy could cope with.
An imaginative use of the chogging software by the Farmers Weekly team. Brilliant.
You can replay the Q&A here.
Report and Connect: a manifesto for the survival of journalism in the AI age
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A call for us to stop letting the tech companies define our work, and reset
our focus on the audiences we need to survive
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