"In a keynote at the 2008 FOLIO: Publishing Summit in Miami, Hanley Wood CEO Frank Anton outlined the what he called the “10 Deadly Sins of B-to-B Publishing,” noting that he has committed every one."
In case you don't have time to watch the entire video, these are the 10 sins:
- cosiness
- technophobia
- complacency
- niggardliness
- cowardice
- dullness
- under-performance
- disorganisation
- cluelessness
- inferiority
Find more videos like this on FOLIO: mediaPRO
No comments:
Post a Comment