Monday, 16 June 2008

10 Deadly Sins of B-to-B Publishing

"In a keynote at the 2008 FOLIO: Publishing Summit in Miami, Hanley Wood CEO Frank Anton outlined the what he called the “10 Deadly Sins of B-to-B Publishing,” noting that he has committed every one."

In case you don't have time to watch the entire video, these are the 10 sins:

  • cosiness
  • technophobia
  • complacency
  • niggardliness
  • cowardice
  • dullness
  • under-performance
  • disorganisation
  • cluelessness
  • inferiority
One or two of them sound familiar...

Find more videos like this on FOLIO: mediaPRO

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