Very worthwhile reading David Cohn's post on FastCompany.com and how it is embracing social media (from user-generated content blogs, to bookmarking, crowdsourcing questions and letting people make business contacts. Cohn's drift is that this is the future for magazine websites and he interviews - at some length - the brains behind FastCompany.com, Ed Sussman.
It's more than just about community, it's about changing the relationship between journalists and readers/users, something that we've made some modest strides with ourselves in one of our markets.
Definitely worth reading.
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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