Very worthwhile reading David Cohn's post on FastCompany.com and how it is embracing social media (from user-generated content blogs, to bookmarking, crowdsourcing questions and letting people make business contacts. Cohn's drift is that this is the future for magazine websites and he interviews - at some length - the brains behind FastCompany.com, Ed Sussman.
It's more than just about community, it's about changing the relationship between journalists and readers/users, something that we've made some modest strides with ourselves in one of our markets.
Definitely worth reading.
Audience Strategy: further reading
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Some links, mainly for my Audience Strategy students - but of possible
interest to others.
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