Very worthwhile reading David Cohn's post on FastCompany.com and how it is embracing social media (from user-generated content blogs, to bookmarking, crowdsourcing questions and letting people make business contacts. Cohn's drift is that this is the future for magazine websites and he interviews - at some length - the brains behind FastCompany.com, Ed Sussman.
It's more than just about community, it's about changing the relationship between journalists and readers/users, something that we've made some modest strides with ourselves in one of our markets.
Definitely worth reading.
Book recommendations: Drax & Meta
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How money from the slave trade is still influencing British politics — and
the inside story of the people in Facebook that ended up upending society.
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