Goodness. Isn't it hard enough coping with print advertising decline without Google muscling in on the action? The Internet is abuzz with news that Google has filed a patent regarding DIY magazine publishing.
There's a good summary over at Techcrunch of what appears to be a system which will allow users to create customised, printed magazines from Internet content (not sure WHAT content. IPR and all that - do publishers of the content get a cut?).
Crucially the magazines would also include print ads customised to suit the interests of the reader.
For more details (and some visuals) see this interesting post at huomah.com
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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