ComputerWeekly.com has just relaunched and I like their approach to telling their users what's changed.
They've created a video featuring web editor James Garner (A person! Yeah!) talking you through it against a background which illustrates the site itself (with a cursor wandering about to show what he's talking about).
Maybe they could have talked less about "users" and more about "you", but it's a great way to humanise the product.
Here it is. There's more on the new-look site at ComputerWeekly.com.
.
Two examples of why publishers need to own their audience relationships
-
When other businesses get between us and our readers, we become vulnerable
to their decisions.
No comments:
Post a Comment