ComputerWeekly.com has just relaunched and I like their approach to telling their users what's changed.
They've created a video featuring web editor James Garner (A person! Yeah!) talking you through it against a background which illustrates the site itself (with a cursor wandering about to show what he's talking about).
Maybe they could have talked less about "users" and more about "you", but it's a great way to humanise the product.
Here it is. There's more on the new-look site at ComputerWeekly.com.
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Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and
good, old-fashioned conversations.
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