Dan Blank has put together a handy summary of how journalists can get real value out of Twitter. Dan has brought together information from various sources so it's worth checking out his post in full .
One of his sources is Darren Rowse who has outlined these nine ways in which twitter helps him up his game as a blogger (but they are equally valid for journalists too)
read dan's post for more detail.
Two examples of why publishers need to own their audience relationships
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When other businesses get between us and our readers, we become vulnerable
to their decisions.
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