Thursday, 18 September 2008

Wall Street Journal builds walled community

Community 2.0 drew my attention to this article on ComputerWorld about the Wall Street Journal dipping a toe into the web 2.0 waters with a walled community which does the usual stuff - 0rofiles, form groups, add photos, interact with others - but only to paid subscribers.

As the article suggests, there are several reasons why this seems to be a bad idea - when you're playing a numbers game (which community is - the hard part is getting critical mass) you can't really afford to be too picky. Plus you can't invite your friends to join you there unless they too are (or become) subscribers.

On the other hand, the exclusiveness of such an online community does have its merits - keeping out the internet nutters, interacting with your peers in a safe environment.

We have some plans for experimenting on the edges of this approach in a couple of our markets so I'll be interested to know how WSJ's initiative fares.

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